RPA: TV Remains Popular Medium, All Ages
The figures stretch from the 106 hours a month viewed on average in the 2-to-ll age group, to 200-plus for those 65-plus. Along the way, 18- to-24-year-olds watch 118 hours, and those 35 to 44 watch some 147 hours.
For all TV viewers, the average per-month viewing is 151 hours. The data -- which is for at-home viewing only, and includes live and time-shifted consumption -- comes from the fourth quarter of 2008.
On average, in the 18-to-24 demo, only 4% of viewing is done in time-shifted fashion. In the 35-to-44 segment, the percentage is 6%.
The group that views the most video on the Web is the 18-to-24 demo, at a 5 hour-a-month average. Adults 25 to 34 view some 4 hours, the next-highest. RPA said the viewing is done mostly at work.