News Brief
American Airlines, AAPD To Create Positive Ads Featuring Disabled People
Mar 30, 2009, 5:00 AM
American Airlines is partnering with the American Association of
People with Disabilities (AAPD) to create U.S television commercials
featuring positive portrayals of people with disabilities. The two
organizations will recognize the efforts put forth by companies that
feature disabled people in their television advertising with a contest
in which people can submit ads.
Starting in July, companies and agencies can submit commercials to a jury with the winner receiving a month of free advertising airtime on the American Airlines inflight entertainment system
--Karl Greenberg
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