Peugeot Citroen Dumps CEO Christian Streiff

Forbes, Monday, March 30, 2009 11:45 AM
  • Comment
  • Recommend (1)
Subscribe to Around the Net In Brand Marketing

Tags

Citing "exceptional difficulties" in the car industry, Peugeot fired CEO Christian Streiff on Sunday. Top-level executives at Peugeot had denounced Streiff, 54, for having a "high-handed and abrasive" style, according to media reports. Some observers say he lacked a clear strategy, writes Javier Espinoza, amid speculation that the company is vulnerable to a takeover.

Streiff will be replaced in the interim by managing board member Roland Vardanegam, who will act as chairman until June, when Philippe Varin, currently CEO of steelmaker Corus, takes over.

Read the whole story at Forbes »

Be the first to comment on "Peugeot Citroen Dumps CEO Christian Streiff"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Brand Marketing Articles

>> Around the Net In Brand Marketing Archives