Kagan: Future TV, Radio Revs Slow Through 2013
TV and radio stations endured almost double the rate of revenue declines in 2008.
SNL Kagan says TV stations' 2009 revenues could drop 15.7%, with radio stations sinking 15.0%. This compares with a 6.9% drop in TV station revenue and 10% drop in radio station revenue in 2008.
Last year, TV stations local and national spot revenue ended at $20.1 billion, with radio at $17.7 billion, according to the media research company.
SNL Kagan believes things will begin to turn around in 2010. But through 2013, Kagan says resultant revenue after five years will amount to a 2.0% decline for TV and a 1.9% fall for radio from the levels of this year.
Local markets in Michigan will grow the slowest -- with Detroit market seeing a 16.3% decline for radio and a 17.7% fall for TV.
Washington, D.C., will have the best performance of all markets when it comes to five-year revenue projections, coming close to returning to today's levels. SNL Kagan says Washington will be at a 0.4% loss for radio and 0.2% decline for TV. San Diego came in second, projecting a 0.4% decline for radio and 0.5% fall for TV.
Recent MediaDailyNews Articles
-
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ... -
Speculation About TWC, Charter Merger Continues June 17, 11:30 a.m.
Strong speculation on Friday about a possible merger between Time Warner Cable and Charter Communications -- ... -
Second-Screening Posts Modest Results In Sports June 17, 7:15 a.m.
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show ... -
Weber Departs AT&T Role Overseeing U-Verse Content June 14, 9:58 p.m.
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw ...
Be the first to comment on "Kagan: Future TV, Radio Revs Slow Through 2013"
Leave a Comment