Europe Internet Ad Revenues Up 11% from July
Sep 26, 2000, 11:35 AM
Two months after announcing its ability to provide Internet advertising data for popular US websites and brands, AdZone Interactive is offering information about top brands and sites in Western Europe. Measuring 425 sites, AdZone Interactive reports total Europe revenues in the month of August at $109,920,000 up 11% from July's total of $98,310,000. Of the total, $64,588,000 in revenues was generated by UK sites. Interestingly, the increase for the UK was only 1% over July, while the increase for the rest of Europe was 31%. Countries that were tracked were Austria, Denmark, France, Germany, Italy, Spain, Sweden, Switzerland, and the UK. AdZone Interactive expects to be reporting on advertising expenditures in Asia before the end of the year 2000.