• March 31, 2009

At the database marketing agency, Wiltrout will manage a team of account managers providing strategic and tactical CRM, Internet and emerging media marketing support to more than a dozen of the company's brands.

As vice president and client team leader, he will head a new formal business practice that will exclusively focus on providing data-driven marketing strategy and integrated communications to companies within these sectors.

Wiltrout joins Merkle from GlaxoSmithKline, where he was director of integrated marketing and media services. He also led the development of innovative consumer-centric CRM initiatives within GlaxoSmithKline's U.S. pharmaceutical division.

Wiltrout previously served at Mead Johnson Nutritionals, a Bristol-Myers Squibb company. There, he played a major role in developing the division's CRM vision and approach, which harnessed customer insight to create competitive advantage and increase market share.

In 2006, Wiltrout was named as one of the "100 Most Inspirational People in the Life Sciences Industry" by PharmaVOICE Magazine.--Nina Lentini