Optimizing title pages can help Web sites rank higher in search engine queries, but what if the keyword or phrase being targeted has both singular and plural terms such as "SEO consultant" vs. "SEO
consultants"? Michael Gray provides some tips on changing the order of words in a sentence to include both singular and plural versions of a keyword.
For instance, "Discount Disney
Vacation, Disney Vacations" looks awkward, "keyword stuffed and appears spammy," Gray writes. However, changing the order and adding a word can improve the meaning and make it more useful. He provides
this example: "Disney Vacations--Planning a Discount Disney Vacation" or "Disney Vacations - Find A Discount Disney Vacation Online."
Read the whole story at Search Engine Land »