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Spying On Competitors' PPC Strategy

If you want to keep tabs on competitors' PPC strategies straight from the search engine results page, Ann Smarty tells us about a FireFox extension called SEOquake that has been integrated with SEMrush, a research tool.

Smarty writes that clicking on the SEMrush icon lets you see all the terms the domain owner bought, paid search data, position, number of results, cost per click (CPC), and more.

Read the whole story at Search Engine Journal »

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