• by Staff Writers , April 9, 2009

Best integration with a mobile device

Mobile barcodes were distributed using a number of outdoor media tactics to provide people with immediate access to local information like restaurant reviews, news, weather, and landmark audio tours. Partners CitySearch and Discovery Communications provided content via outdoor media placed in tourist-heavy neighborhoods, like San Francisco's Fisherman's Wharf and Union Square. The codes on these ads linked directly to mobile audio tours for that neighborhood when scanned by a phone cam.