• by Staff Writers , April 9, 2009

Horizon Media, GEICO and Ecast

To make the campaign relevant within the bar venue, GEICO and Ecast brought the popular GEICO Caveman icon to life, infusing him with a little dance fever. Full screen video on Ecast's digital jukeboxes showed the Caveman grooving side-to-side, ready to boogie down on a lighted dance floor. Skyscraper and leaderboard ads encouraged bar patrons to make him dance and, when interacted with, launched the mini-site. Consumers could also choose songs from a playlist of "Caveman-recommended" songs.