Starting next January, Procter & Gamble will publish information on its Web site about ingredients in it its household care, laundry and cleaning lines sold in North America, including Mr. Clean,
Tide, Febreze, Swiffer, Downy, and Bounce, David Hothaus reports. But there won't be full information about the content of dyes and fragrances used in the products or about raw materials that P&G
considers proprietary, a spokesman says.
Keri Powell, a lawyer for environmental group Earthjustice, says the effort will fall short of what a recent lawsuit filed in New York state in
February seeks. The suit, which was filed against P&G and several other manufacturers, claims a 1970s-era state law requires them to disclose product ingredients.
Powell says a recent
decision by SC Johnson (Windex, Glade, Pledge et al.) does satisfy the New York law by labeling its products, and creating a Web site and toll-free number for information. To protect trade secrets,
the company is not disclosing actual ingredients of fragrances, but all potential ingredients.
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