DOOHA Winner: R/GA, Nokia, "The Timeline at Club Nokia"
Best integration with experiential/activity
Visitors to Club Nokia, a brand new 2,500-seat theater in Los Angeles, interacted with the Timeline: one large wall-mounted LED display, five interactive wall displays and four custom-made interactive floor interfaces. Visitors captured their own Club Nokia moments via images, video and text, and uploaded them to the Timeline via SMS, MMS, email, Bluetooth and WiFi, and could also playback and manipulate all the moments on the Timeline.
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