DOOHA Finalist: Goodby, Silverstein & Partners for Sprint's "In-Theater Cell Phone" campaign

by , Apr 9, 2009, 4:22 PM
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Best Campaign: National

Part witty silence-your-cell-phone announcement, part branding ad, part Hollywood spoof, the "Happy the Hedgehog" in-theatre spot gained notice for its wry content and effective messaging ("It takes many calls to make a movie and only one to ruin it").

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