• by Staff Writers , April 9, 2009

Most Innovative Research/Metrics/Planning System

As part of the effort to launch A&E's Andromeda Strain mini-series, Horizon partnered with Pearl Media to execute a street-level billboard in a previously vacant storefront, but with a technological edge. An element of measurability was added, when a small camera was placed within the window. The camera used recognition-intelligence software to make it possible to report key data, such as how many pedestrians passed by, how many engaged with the billboard (and for how long), and whether they were male or female.