DOOHA Finalist: Nielsen's Digital Out-of-Home Pocketpiece
Most Innovative Research/Metrics/Planning System
Nielsen's Pocketpiece measurement is based on a patent pending hybrid methodology that makes use of transactional information, standard traffic data and intercept studies. The combination of this different data results in monthly reporting of traffic data augmented with periodic in-person intercepts to capture demographics, dwell time and qualitative data like advertising recall and involvement. This methodology allows networks to keep their research timely and reflective of seasonality and evolving marketplaces, as well as providing greater accountability.
Recent Media Magazine Supplement Articles
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Letter from the Publisher Dec. 28, 3:52 p.m.
MEDIA magazine is pleased to present the ninth annual Creative Media Awards competition. The winners will ...
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Radio: Bailey Lauerman, CommunityAmerica Credit Union/Membership, Escape Dec. 28, 1:22 p.m.
Throwing out “your mother’s media plan,” the agency turned to a local radio group whose on-air ...
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Radio: Havas Worldwide Chicago, Cracker Barrel Dec. 28, 1:22 p.m.
The Handcrafted by Cracker Barrel Old Country Store radio campaign was created as a way to ...
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Radio: mediahub/Mullen, Nat Geo WILD, Teaching an Old Dog New Tricks Dec. 28, 1:22 p.m.
In order to raise awareness of dog whisperer Cesar Millan’s new cable network, the agency cleverly ...
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Multicultural Media: Syfy for NBC Universal/Syfy, Face Off Season Two Dec. 28, 1:21 p.m.
Syfy launched “Face Off Season Two,” a reality series where the best in special-effects makeup artistry ...
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Multicultural Media: Starcom MediaVest Group for Heineken, Heineken - Manero Dec. 28, 1:20 p.m.
Despite the fact that Hispanic males are heavy consumers of online and digital media, the audience ...
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Multicultural Media: Rezonate Media, AT&T, Away We Happened Dec. 28, 1:17 p.m.
When AT&T was no longer the only carrier selling iPhones, they challenged their creative agency to ...
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Media Plan: KSL, Media UGG Australia, The Invisible Game Dec. 28, 1:15 p.m.
The success of UGG’s classic sheepskin boot eclipsed the brand’s other offerings. In order to highlight ...
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Media Plan: PHD, Google, Google Fiber Dec. 28, 1:14 p.m.
When Google chose Kansas City to launch its fiber-optic high speed Internet and TV, Google Fiber, ...
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Media Plan: Horizon Media, AETN/HISTORY/Hatfields & McCoys, Hatfields & McCoys Dec. 28, 1:14 p.m.
History’s scripted drama, “Hatfields & McCoys” needed a campaign that revitalized the 150 year old family ...
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