Commentary

DOOHA Winner: "Coraline"

Best use of interactive technology

Though many still think of outdoor displays as static vinyl and poster board, Inwindow Outdoor raised the bar by featuring cutting-edge digital technologies to generate buzz around the release of animated feature film, Coraline. inWindow in affiliation with Wieden + Kennedy created "Storescapes" in fourteen locations across seven major U.S. markets using audio, video, holograms, gesture and augmented reality. Displays in NYC, Miami, Chicago and Washington D.C. incorporated augmented reality technology superimposing images on pedestrians; onlookers saw their reflections with a virtual image of buttons, covering their real eyes, in the style of the film.

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