Commentary

DOOHA Winner: NBC Digital Health Diapering 101

Best integration with original content

NBC Digital Health Hospital Network's The Newborn Channel has produced and is currently airing "Diapering 101," which features original educational programming with Huggies Diapers, Wipes and toiletries product integration throughout. The program airs on both the Newborn and Patient Channels and reaches 82 percent of the total birth market in over 2,300 maternity hospitals nationwide.

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