• by Gavin O'Malley  @mp_gavin, April 10, 2009

In the run-up to Mother's Day, Condé Nast's Brides.com today is expected to announce a "Mothers & Daughters" contest sponsored by Beaches Resorts.

The bridal destination's targeted audience will be asked to answer questions describing how they are bonding with their mothers over wedding plans, and then upload photos of their mothers on their "big day," along with mother-daughter photos.

The initiative continues the site's co-branding promotional strategy. Earlier this year, for example, Brides.com partnered with Mogulus, an online video streaming company, to provide a live streaming feed of Brides' Valentine's Day "wedding extravaganza."

"Our audience of brides-to-be have responded very positively to our creative sponsor-integrated programs, whether with leading advertisers in fashion, home goods registry, jewelery or -- as in this case -- travel," said Jennifer Gaonach, online marketing director for Brides.com.

The program is also timed to coincide with a "Mom & Me" travel package that Beaches is offering for Mother's Day. The mother-daughter team with the best response will win a trip to one of the Beaches Resorts in Turks & Caicos or Jamaica.

Part of Florida-based Sandals Resorts International, Beaches Resorts specializes in Caribbean family vacations. Locations include its Turks & Caicos islands near Miami, along with Boscobel, Negril, and Sandy Bay in Jamaica.

Since the beginning of the year, Brides.com has been a part of Condé Nast Digital, which was previously structured as CondéNet. The name change represented an alignment of assets into a single unit that is responsible for Condé Nast's nearly 30 magazine Web properties, which was expected to lure a greater share of ad dollars with the promise of greater reach.

According to a Brides.com spokeswoman, however, the "Mothers & Daughters" contest was developed and executed by Brides.com itself.