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Profiting From Mid-Tail Keywords

Long-tail keywords drive more traffic in aggregate than main category keywords, but they are typically difficult to manage; it's nearly impossible to create a predictive model for their success.

This WordStream post suggests positioning your site's SEO strategy to drive long-tail keyword traffic to the site, but focusing on using mid-tail keywords because the site will gain better performance. SEO professionals can do this by structuring Web sites to acquire longer-tail traffic by carefully planning interlinking and link-building and content creation strategies to aggressively target mid-tail keywords.

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