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AdWords Filters Falter, Sending ShoeMoney.com To Court

ShoeMoney.com, built by online marketing guru Jeremy Schoemaker, has sued Google after discovering someone bidding on his trademarked name. What went awry? AdWords filters didn't work, according to Jason Kincaid, who writes that the evidence points to a Google employee.

"A friend of Schoemaker's discovered that the violator had a number of friends on Facebook who worked for Google's AdWords," Kincaid writes. "A cached version of his LinkedIn profile stated that he is an employee at Google working as an AdWords Account Strategist, though the title has since been removed."

Read the whole story at TechCrunch »

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