• by Staff Writers , April 10, 2009

Best Integration with Traditional Media

In an effort to seed the bank's message throughout the daily routines of New Yorkers, MediaVest placed the familiar Capitol One red pin creative throughout integrated digital OOH, transit, place-based media, and street furniture as well as TV, digital and print. MediaVest partnered with Danoo, a leading digital place-based network, to deliver localized content in over 250 New York venues from coffee houses to delicatessens, geo-targeted near Capital One Bank branch locations.