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Keeping Paid Search Campaigns Tidy

  • ClickZ, Friday, April 10, 2009 3:31 PM
Marketers need to pay more attention to keeping keyword campaigns well-organized. Kevin Lee writes that pay-per-click campaigns continue to get more disorganized throughout the years. Most marketers start with Google and simply glue on new campaigns into Google Ad Groups as new associated keywords come along.

Paid search campaigns shouldn't reflect the disarray of the economy, Lee writes. He believes keeping campaigns neat could mean greater success in achieving return on investments. And if you began the campaign in Google, tidying up Google Ad Groups will give you an opportunity to expand campaigns into Microsoft and Yahoo.

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