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How-Tos For Negative Reviews

You can use search to monitor your company's reputation on the Web, but it helps to educate management before you respond to any bad buzz, according to Lisa Barone.

Recently, Yelp announced it would allow businesses to respond to critiques.Barone suggests some situations when a response is necessary -- as when the reviewer becomes angry or misses important facts, or when a genuine amend is required to put out the fire.

Read the whole story at Outspoken Media »

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