• April 15, 2009

Oscar Mayer has launched "Sabor de Mama," a recipe contest directed at the Hispanic market. To promote the effort as well as its hot dogs to Hispanic Americans, Oscar Mayer brought in Maggie Jimenez, who stars in Telefutura's cooking show, "Que Sabor!"

Through June 1, Hispanic consumers can log on to sabordemama.com and upload a traditional recipe featuring Oscar Mayer hot dogs for a chance to win. The site showcases Oscar Mayer hot dog recipes that the popular TV host created.

The winner will get $5,000 and the opportunity to join Jimenez at an event to showcase the winning recipe. The winner will also be in a photo shoot with Jimenez in Kraft fall issue of Comida y Familia magazine.

Jimenez will participate in grassroots events and will be featured in the online and in-store promotion of the campaign. --Karl Greenberg