JumpTap launched tapMatch, a mobile pay-per-click (PPC) campaign marketplace. Greg Sterling writes that it accommodates both display and text advertising, including search and contextual ads across
major carriers. The company claims marketers can target consumers by content, keywords, demographics, handset type, carrier, location and publishers.
In the video accompanying
Sterling's post, Lara Mehanna shows how to set up a campaign in tapMatch in five minutes. Marketers designate target information in ad bundles, which hold the marketing message. And within those ad
bundles, marketers can set up as many as 15,000 keywords.
Read the whole story at Search Engine Land »