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JumpTap Unveils Mobile PPC Campaign Marketplace

JumpTap launched tapMatch, a mobile pay-per-click (PPC) campaign marketplace. Greg Sterling writes that it accommodates both display and text advertising, including search and contextual ads across major carriers. The company claims marketers can target consumers by content, keywords, demographics, handset type, carrier, location and publishers.

In the video accompanying Sterling's post, Lara Mehanna shows how to set up a campaign in tapMatch in five minutes. Marketers designate target information in ad bundles, which hold the marketing message. And within those ad bundles, marketers can set up as many as 15,000 keywords.

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