• Editor & Publisher, Friday, April 17, 2009 9:30 AM

Jack Haire will take over as Parade CEO in July, after spending some 28 years at TimeWarner, including stints as publisher of Time magazine and as a top executive for several other magazines.

Haire admits he has a lot to learn about newspapers, but believes the weekend supplement is poised to come out of the current recession better than other publications. He seeks to position it as an attractive option to marketers who want a broad-based ad vehicle.

Haire is replacing Walter Anderson and notes that he brings a business-side view to Parade that is different from Anderson's background. "I am a marketing and advertising sales guy," he says. Haire declines to offer specific plans, but says he sees Parade doing more with other technologies that include not only the Internet, but growing mobile and electronic options: "There are some new technologies coming that allow a better bridge between offline media and online media. Parade will be a great place for some of them."

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