• by Gavin O'Malley  @mp_gavin, April 19, 2009

Online video network BBE -- formerly Broadband Enterprises -- announced Friday that Joe Gallagher, EVP of U.S. Sales, has assumed the additional responsibility of EVP of international sales.

Prior to joining BBE in February, Gallagher led multimedia sales as vice president at The Wall Street Journal, and was national sales director for the Dow Jones online division.

Last week, Online Media Daily broke the news that BBE is losing its president, Danny Fishman, to an as-yet-unnamed rival in the online video space. Based in Los Angeles, Fishman's responsibilities included growth of sales and marketing initiatives, as well as oversight of operations.

BBE CEO Matt Wasserlauf said he believed that having the BBE executive team centralized in New York will be an important enhancement to "cohesiveness and productivity."

Filling the void left by Fishman, Matt Timothy -- who joined BBE in late 2008 as EVP of platform and delivery -- will continue to have responsibility for technology sales, including building on BBE's network of Web sites and the Vindico ad insertion and tracking platform.

BBE is presently seeing strong results with its original Web-based entertainment programming like "The Fantastic Two" -- a mockumentary series that chronicles a pair of sports fanatics and their fantasy football wars -- and a celebrity news-focused "Access Hollywood"-like series named "Hollywood Fast Track."

The company claims roughly 200 brand partners, including SC Johnson, Coke, McDonald's, AOL and Toyota -- many of which are participating in the original content realm. AOL, for one, paid over $1.5 million to sponsor one of BBE's original Web-based programs.