SAG, AFTRA Reach Commercial Pact
Variety, Monday, April 20, 2009 9:31 AM
SAG and AFTRA's leaders unanimously endorsed a new three-year commercials pact. The move by the two actors unions over the weekend triggers a ratification vote among the 150,000 members.
The commercials deal marked a return to joint negotiations by SAG and AFTRA, which split angrily a year ago. The unions and the ad industry reached a tentative agreement on April 1. The tentative pact represented a $36 million pay hike over three years, including $21 million more in pension and health contributions.
Ballots will be mailed next week with a return date in mid-May. Little opposition has emerged to the ad deal, which has received backing from SAG president Alan Rosenberg. The proposed agreement, which covers nearly $1 billion in annual blurb work, will be retroactive to April 1 and run through March 31, 2012. SAG and AFTRA staged a bitter six-month strike against the ad industry in 2000, but the tough economic times plus a shift in SAG leadership provided strong indications that a strike wasn't in the offing this year.
Read the whole story at Variety »
The commercials deal marked a return to joint negotiations by SAG and AFTRA, which split angrily a year ago. The unions and the ad industry reached a tentative agreement on April 1. The tentative pact represented a $36 million pay hike over three years, including $21 million more in pension and health contributions.
Ballots will be mailed next week with a return date in mid-May. Little opposition has emerged to the ad deal, which has received backing from SAG president Alan Rosenberg. The proposed agreement, which covers nearly $1 billion in annual blurb work, will be retroactive to April 1 and run through March 31, 2012. SAG and AFTRA staged a bitter six-month strike against the ad industry in 2000, but the tough economic times plus a shift in SAG leadership provided strong indications that a strike wasn't in the offing this year.
Recent Around the Net In Media Articles
-
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ... -
White Houses Pushes For Media Shield Law May 16, 2:47 p.m.
Following the Justice Department’s subpoena to access the phone records of reporters at the Associated Press, ... -
Tribune Tamps Down 'Noise' Over Possible Sale May 16, 2:47 p.m.
Seeking to tamp down “noise” over the possible sale of its newspapers, Tribune Co. CEO Peter ... -
JLo Named NuvoTv's Chief Creative Officer May 16, 10:24 a.m.
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chief creative officer. Lopez, who ...
Be the first to comment on "SAG, AFTRA Reach Commercial Pact "
Leave a Comment