• Bloomberg News, Tuesday, April 21, 2009 12 PM

Yahoo CEO Carol Bartz is counting on her top technology executive to fix the list of products on the "wall of shame" she created last month. Ari Balogh, recruited as chief technology officer last year, added product-management duties in February after the most recent reshuffling of the Sunnyvale, Calif. Web giant. As Bloomberg notes in a special report, Balogh now needs to chart the future of Yahoo's more than 50 products, from e-mail to online dating to search."The biggest challenge is just the explosion of products that they offer to consumers," said Yankee Group Analyst Carl Howe. "It's a lot to manage."

Bartz, who took over as CEO in January, said that apart from Yahoo's core products such as the home page, news and email, "everything is up for examination." She described Yahoo's home page as old-fashioned and said she prefers Google Maps to Yahoo Maps.

In an interview, Yahoo co-founder David Filo said Balogh's technical background will help revitalize the company's products."We wanted to find someone kind of technical-focused, because at the end of the day, technology is what really drives a lot of these products," Filo said. Balogh said that to win back users, Yahoo is working on a new home page and developing features that work better with other sites, like eBay, for example.

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