Adweek Magazine announced today that it named Rapp Collins Worldwide (RCW), the nation's leading marketing services provider, winner of its prestigious "President's Award." Not awarded every year, the President's Award is given at the Adweek staff members' discretion only when an agency has gone above and beyond in creating a new marketing service business model. All advertising agencies, interactive agencies, PR firms, promotion companies, media companies and direct marketing companies are eligible. According to Adweek, there have been only three previous winners of this award in the history of the publication. The magazine selects a President's winner "at-will," only when there is a communications company that deserves it.