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Fox TV looks To Asia for Partners

  • Variety, Thursday, April 23, 2009 9:33 AM

Fox TV Studios looking to Asia as fertile ground for international co-productions. The company has sealed a first-look deal with director Andrew Lau, former Flame Ventures president Zack Sherman and producer Andrew Loo.

The trio plan to develop new English-language fare for Fox TV Studios that could be produced in Southeast Asia -- particularly Hong Kong -- and then sold to a U.S. network and throughout the world. "International markets are no longer an ancillary business," Sherman says. "Domestic networks need a cost solution for scripted series, while foreign buyers need quality scripted fare from Hollywood."

The model will emulate the one that Fox TV Studios has already engineered with shows like "Mental," which was shot in Colombia -- but actually takes place in Los Angeles. Action-oriented series top the list of material Fox is looking for from Asia, but Fox TV exec David Madden says he is leery of going down the stereotypical road and picking up martial arts projects. "It needs to have a very American perspectiv,e but can take place in cities like Hong Kong or Singapore."

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