Inwindow Takes 'Best In Show' For 'Coraline' At Digital Awards Showd

Inwindow Outdoor took "Best in Show" during MediaPost's first Digital Out-of-Home Media Awards ceremony Wednesday evening in New York. Inwindow, which took top honors for an imaginative campaign developed for client Laika Studios' equally imaginative movie "Coraline," also won two of the awards program's 17 categories - "Best National Campaign;" and "Best Use Of Interactive Technology" - for the campaign, which took over vacant storefronts in highly trafficked locations in key markets utilizing digital screens, motion-detection and virtual reality technologies that superimposed "Coraline's" distinctive button eyes over the reflected images of the real eyes of pedestrians passing by.

n2's "Team Fox" campaign for The Michael J. Fox Foundation for Parkinson's Research also nabbed two of the 17 categories - "Best Branding Campaign" and "Best integration of Multiple Digital Out-of-Home Networks/Platforms."

Complete write-ups describing all of the winners can be found on the Digital Out-of-Home Awards site.

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The winners in the remaining categories included:

*"Best Campaign: Local" - Adcentricity for Barack Obama's Presidential Election Campaign 2009, Ohio Primary

*"Best Point-of-Sale Campaign" - Teehan+Lax for TELUS Communications' HTC Diamond Campaign

*"Best Integration of Content and Short-Form Advertising (most effective :15-or-less ad) - Premier Retail Networks" for Walmart's Canon Camera campaign

*"Best Integration With a Mobile Device" - Scanbuy for the Citysearch, Discovery Communications' mobile barcodes and Interactive City campaign

*"Best Integration with Experiential/Activity" - R/GA for Nokia's Club Nokia Timeline

*"Best Integration with Online Media" - MediaVest for Coca-Cola/Diet Coke's Diet Coke Style Series campaign

*"Best Integration With Original Content" - NBC Digital Health for Kimberly-Clark/Huggies' "Diapering 101"

*"Best Integration With Traditional Media e.g., Print, TV, Radio, Static Out-of-Home" -Reuters Times Square2 for Time magazine campaign

*"Best Pairing of Advertising and Venue" - Adspace Networks for Sony Pictures' "Paul Blart: Mall Cop" campaign

*"Most Innovative Content/Advertising Integration" - Hyperspace for Acura's TSX Live Traffic Update @ The Honda Center campaign

*"Most Innovative Research/Metrics/Planning System" - Peoplecount for the TAB Eyes On Ratings-based Peoplecount Pedestrian Model

*"Most Innovative Technology/Platform" - Media Storm for Big Ten Network's virtual Eddie George & The Quad campaign

*"Most Innovative Use Of A Digital Out-of-Home Platform" - Gilmore Group for Walgreens' One Times Square Digital Display System

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