Craigslist To Promote Local Businesses

Marketers may want to consider Craigslist when creating local search campaigns. The site, which began as a bulletin board community, became the most searched-for term in mid-March 2009, according to Hitwise. This is the first time since March 2006 that "myspace" was not the no. 1 search term in the United States, writes Mary Bowling.

There are 500 Craigslist sites in 50 countries and in each of the 50 U.S. states. Many local businesses have made Craigslist a part of their marketing mix, according to Bowling, who provides some tips for those who want to get in on the mix. It's important to use keyword-rich text in the title and description of the ads, she writes, because the site relies on simple algorithms that displays search results first by the posting date, with newer ads appearing above older ones, and then by keyword.

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