Horizon Media has won media planning, buying and marketing counsel duties for Sands Casino Resort in Bethlehem, Pa., a new integrated resort that opens May 22. Situated on the former site of the
historic Bethlehem Steel plant, an hour from Philadelphia and 90 minutes from New York, Sands Casino Resort Bethlehem will debut with 3,000 state-of-the-art slot machines and a variety of dining and
entertainment options, including an authentic Irish pub and a steakhouse from celebrity chef Emeril Lagasse. The resort's master plan also includes the future opening of a 300-room hotel.
