Making Sense Of Quality Scores

Craig Danuloff asks if the hype about quality scores is justified. He suggests it puts the focus of paid search on Google AdWords and makes SEO professionals more dependent on what drives numbers through Google. br>

But it turns out quality scores are a "big deal," according to Danuloff, warning this is one factor SEO professionals shouldn't ignore. So, he focuses on two formulas that Google uses to determine where the PPC ads appear and how much marketers pay for clicks. The first formula focuses on Ad Rank; the second on cost per click.

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