Headline Tricks To Gain Social, SEO Traffic

Winning The Web, Tuesday, April 28, 2009 3 PM
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Gyutae Park provides insight on how to optimize content to maximize benefits from both social media and search engine traffic.

Don't hesitate to build "shocking or controversial" words into title and header, Parks writes. He tells marketers to do whatever it takes to create interest and gain attention. Then promote the article on social media sites such as Twitter StumbleUpon, Digg, Delicious and Reddit. After the traffic subsides in a few weeks, "change the title tag on the article to be more SEO friendly by incorporating descriptive keywords with high search frequency."

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