• iMedia Connection, Tuesday, April 28, 2009 3 PM

Knowing and monitoring what's being said about you is the key to reputation management, according to Sean Egen. He gives us six ways to SEO your personal brand by offering tips from industry experts on how to exercise more control about what turns up online when someone does a search on your name.

While the post focuses on reputation management, SEO professionals and marketers can take Egen's advice and easily apply it to managing business brands, too. For example, own your name such as "yourname.com" whether you use it or not. Marketers need to become more aware of how they set up title and metadata behind tags and links, so they show up in search engines at the top of the results page. Do this by beginning with your name or the product name as the No. 1 keyword phrase.

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