News Brief
Bikes and Office Supplies In Marketing Hall of Fame
Apr 30, 2001, 12:00 AM
Harley-Davidson and Staples have been elected to the Marketing Hall of Fame, which is sponsored by the New York American Marketing Association. The companies, Harley-Davidson Motor Company and Staples, Inc. are being recognized for building and sustaining their brands through smart marketing. The winners are elected by panels of experienced, senior-level industry leaders who identify the brands most deserving to be honored. The two companies will be inducted into the Marketing Hall of Fame as a highlight of the 33rd Annual EFFIE Awards Show, presented by the New York AMA on June 6th at the Marriott Marquis in New York.
- Adam Bernard
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
Be the first to comment on "Bikes and Office Supplies In Marketing Hall of Fame"
Leave a Comment