News Brief
Verizon Wireless To Sponsor 'Fearless' Tour
Apr 28, 2009, 4:35 PM
Verizon Wireless has signed on as the sponsor for country singer Taylor Swift's "Fearless" tour.
As part of the sponsorship, Verizon will hold a text-to-win sweepstakes for tickets to the show (including priority access through a VIP mobile ticketing entrance) as well as exclusive Taylor Swift music for download and the ability to make themselves look as if they are singing next to Swift via green-screen videos. --Aaron Baar
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