Don't Change Google Content Campaigns That Work

PPC Hero, Wednesday, April 29, 2009 5:15 PM
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If it's not broken, why fix it? Create a new campaign instead to generate additional traffic. Joe gives us several reasons why harnessing the Google AdWords content network can provide a great source for traffic, leads and revenue. He provides tips on optimizing performance by expanding reach and visibility.

One tip includes starting a new campaign without cannibalizing performance of the preexisting content networks. His new campaign had re-organized keyword groups, so different themes were established and, in theory, ads would appear on new targeted sites. Joe defines "themes" as the groups within AdWords that Google places the keywords.

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