• Multichannel News, Thursday, April 30, 2009 10 AM

The most entertaining cable network is Comedy Central, according to the 2009 Beta Research Brand Identity Study. Behind the comedy channel are Discovery Channel, Disney Channel, National Geographic Channel and Investigation Discovery. The online study surveyed 4,491 cable subscribers and measured 58 networks.

When respondents were asked what network they were "more likely to buy products advertised on" the top choice was Food Network. For the number two spot HGTV tied with Speed. Investigation Discovery came up fourth.

The networks deemed the most "distinctive" by respondents in the study were History, barely edging out Discovery Channel and Animal Planet. National Geographic and Food rounded out the top five.

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