Wachovia Securities Rebranded As Wells Fargo Advisors

  • May 6, 2009
Wells Fargo & Co. has rebranded its newly acquired brokerage, Wachovia Securities, as Wells Fargo Advisors.

The new name was selected after receiving financial adviser and customer input, the San Francisco-based bank said. The new name will be used in marketing beginning this month.

Wells Fargo acquired Wachovia, the second-largest American retail brokerage by number of brokers, on Dec. 31.--Tanya Irwin

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