Under the renewal agreement, Bud Light will be the exclusive malt beverage sponsor at select Live Nation amphitheaters across the U.S.
Anheuser-Busch will also use the Live Nation events as a platform for two of its signature summer promotions: Budweiser's Ticket to Summer, which provides adult consumers with a chance to win tickets to marquee live music shows, and Bud Light Port Paradise, the brand's largest summer promotion.--Karlene Lukovitz