All American Pet Does Movie Tie-In, Contest
The super-premium pet products company will give away three-ounce samples of its latest product, Grrr-nola, in promotional packs that feature an image of the movie's main character and the Disney-Pixar logo on top of the pet food's standard packaging graphics. The samples will be given out at the movie's premieres in 30 cities, starting May 29.
Grrr-nola is a natural, vitamin-fortified, wheat gluten-free dog food supplemented with amino acids, taurine and l-carnitine.
Separately, All American Pet Co. is launching an online contest, "Does Your Dog Look Like You?," with a $1 million grand prize. Entrants submit a photo of themselves and their dogs through a microsite (bowwowmillion.com) featured on AAPC's main site (aapbrands.com). Finalists will be flown to Los Angeles for a panel judging.
The contest begins Memorial Day weekend and extends through Labor Day. --Karlene Lukovitz