• May 14, 2009

Razorfish has promoted Christian Juhl from SVP and managing director to general manager, California, the digital agency announced Thursday.

As regional general manager, Juhl is now responsible for the 180 employees in the San Francisco and Los Angeles offices, overseeing operations, staffing, and office services issues. In addition, Juhl has client responsibilities on a range of agency accounts.

During his nine-year tenure at Razorfish, Juhl has led business development and digital marketing solutions for major brands and built a strong team of client partners.

The agency's local California clients include Visa, Choice Hotels, Mattel and The National Football League.

With the help of Mindshare Entertainment, Breyers ice cream has tapped NBC's "30 Rock" cast member Jane Krakowski to promote its Smooth and Dreamy brand.

Krakowski stars in several webisodes that play on iconic Hollywood love stories like "Gone with the Wind" and "King Kong," which can be found at SmoothandDreamy.com.

The Breyers Smooth & Dreamy webisodes were produced by Mindshare Entertainment, a division of Mindshare Worldwide.

In addition, experts from several Mindshare divisions also played key roles in the initiative, said Mindshare Entertainment president David Lang.

Using Oddcast technology, consumers can also transpose themselves in the webisodes, and email them to friends and family.