Fifty-five percent of survey respondents planned to raise SEO spending, and 45% said the same for paid search, according to a joint study by Econsultancy and search engine optimization firm Guava.
EMarketer encapsulates stats from the study that reveal marketers' perceptions about search have basically stayed the same from last year.
David Hallerman believes more marketers
are gravitating toward SEO to improve organic listings. That's because optimization appears to work similarly across all search engines. He emphasizes that an optimized site does not drop off the
first results page even when marketer spending slows or stops.
Read the whole story at EMarketer »