News Brief
BBVA Compass Bank Changes URL, Plans Campaign
May 15, 2009, 4:44 PM
Online visitors to compassbank.com will be redirected to bbvacompass.com. The change reflects efforts to bring all communication and marketing tools under the new BBVA Compass brand. BBVA Compass plans to launch a new advertising campaign in June to further integrate the brands.
Customers were notified of the new web address through special ads and messages on the Web site, CompassPC. In addition, BBVA Compass employee e-mail addresses will also be updated to include bbvacompass.com.
BBVA Compass introduced its new brand in November 2008 and along with the newly implemented web address change, has thus far rebranded the look and feel of the Web site, credit and check cards, as well as the signage of BBVA Compass' 578 bank branches and 734 ATMs across the Sunbelt region in Texas, Alabama, Arizona, Florida, Colorado and New Mexico.--Tanya Irwin
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