• by Joe Mandese  @mp_joemandese, May 18, 2009

That's what Brian Wieser just threw out at Josh Stylman, invoking one of the many McLuhlanisms he researched on his cab ride down here.

Stylman responded by paraphrasing McLuhan that people are defined by the media they use.

Stylman says the important thing to keep in mind when it comes to social media is that, "It isless about the media, and more about the people."

"Societies have always been shaped more by the media they communicate with, than the content..." was the exact McLuhan quote that I probably just garbled.

So Stylman and Wieser are heavily debating McLuhan, and how hos observations relate to social media.

Stylman is in hyperdrive now, invoking things like the book "Republic 2.0" (haven't read it myself), and sound bites du jour like "signal to noise ratio."

The convo is all ver eclectic, and probably too deep for many people (including me), but the setting at a corner table in the back of Coffee Shop, with syncipated music blaring over our heads is producing an interesting signal to noise ratio for me.

And I cannot help but notice that Stylman and his coleague Anthony Iaffaldano, are both taking notes by hand in leather bound notebook style journals.