Cablevision Plans to Offer Travel Bookings on TV
Bloomberg, Tuesday, May 19, 2009 9:30 AM
Cablevision is in talks to offer an interactive travel service on TV in competition with travel Web sites such as Expedia and Orbitz.
The service would allow Cablevision customers to book trips through their TV sets, says John Pasmore, president of Voyages North America, the provider that is in discussions with Cablevision. The companies are discussing services that would allow users to book flights, hotels and tours. Voyages recently began offering travel videos through Cablevision systems.
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The service would allow Cablevision customers to book trips through their TV sets, says John Pasmore, president of Voyages North America, the provider that is in discussions with Cablevision. The companies are discussing services that would allow users to book flights, hotels and tours. Voyages recently began offering travel videos through Cablevision systems.
The new service would build on an existing on-demand service begun two years ago. At that time, Cablevision started a travel channel promoting Walt Disney theme parks. With that service, viewers can push a button on their remote control labeled "Talk to Agent," and a live Disney booking agent will telephone within minutes. Of those who push the button, 23% book a Disney vacation package, Cablevision says.
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