• by Jack Loechner , Staff Writer @mp_research, March 13, 2004

Two Thirds Can't Find Clothes To Fit Budget

According to the monthly BIGresearch Consumer Intentions and Actions Study, married women between the ages of 35 and 44 are much less satisfied with the clothing options available to them than their single counterparts - particularly when it comes to price.

Among an 8,000 consumer panel, ratings were given to statements such as: "I can find my size," "I can find clothes that fit within my budget," "I can find a style for me" and "I can find a style that is fashionable today."

While 53 percent of single women between the ages of 35 and 44 were satisfied that they could find clothing that fit their budgets, just 38 percent of married women in that age group said they were satisfied.

Robin Lewis, publisher of Robin Reports, concluded that "the 35-to-44 year old married woman is living a different lifestyle than her single counterpart. Married women tend to have less time for shopping, less disposable income that can be spent on clothing and a tendency to pay less attention to weight gain and exercise."

Among other findings:

• Forty-six percent of single women in that age group felt satisfied they could find the size they wanted, while 40 percent of married women said the same.
• 55 percent of single women were satisfied they could find clothing that fits their personal look, while only 38 percent of married women agreed.
• 59 percent of single women are satisfied that they could find a style that's in fashion today vs. 42 percent of married women.

"Married women want the same great styles, but with a more relaxed fit to better suit their multi-faceted lifestyle," said Lewis. "They work in the office, they raise the kids, they relax."

For more information, www.bigresearch.com